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"Arabesque is a global group of financial technology companies offering sustainable investment, advisory, and data services through our advanced ESG and AI capabilities. "
The previous branding didn't effectively communicate Arabesque's brand narrative. They sought a clearer and more functional visual identity to better convey their story.
HERE IS THE STORY RETELL



There are patterns created by nature.

There are also patterns created by humans,
by observing the nature.

However, there are no straight lines in the design of nature


only curves that outlined paths, and combine into patterns

people invented the straight lines
As a tool ...

to study the patterns in the world




to shape the patterns in the world

Arabesque is rhythmic patterns created by human


is the tool that helps to identify patterns in the world.


is that straight line.
It is the tool and technology for a sustainable future.






Brand Guidline




WORLDWIDE

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Primary

Supplementary



Construction

Personality

It is flexible, can be stretched
Combination Variation


Lockup


Clearance


Primary Colour


3D



Application








BRANDING APPLICATION TO WEBSITE DESIGN
BRANDING DESIGN PROCESS


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