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"Arabesque is a global group of financial technology companies offering sustainable investment, advisory, and data services through our advanced ESG and AI capabilities. "
The previous branding didn't effectively communicate Arabesque's brand narrative. They sought a clearer and more functional visual identity to better convey their story.
HERE IS THE STORY RETELL
There are patterns created by nature.
There are also patterns created by humans,
by observing the nature.
However, there are no straight lines in the design of nature
only curves that outlined paths, and combine into patterns
people invented the straight lines
As a tool ...
to study the patterns in the world
to shape the patterns in the world
Arabesque is rhythmic patterns created by human
is the tool that helps to identify patterns in the world.
is that straight line.
It is the tool and technology for a sustainable future.
Brand Guidline
WORLDWIDE
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Primary
Supplementary
Construction
Personality
It is flexible, can be stretched
Combination Variation
Lockup
Clearance
Primary Colour
3D
Application
BRANDING APPLICATION TO WEBSITE DESIGN
BRANDING DESIGN PROCESS
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